Corporate Programs · ASB × GUIDE

Corporate Innovation & Venture Entrepreneurship Programme

Upskilling and upscaling corporate leaders as corporate venture, entre(intra-)preneurship, and innovation champions.

What participants build

Expanding Horizon & Turn Emerging Trends Into Opportunity

Operationalising high level mandates, mapping moat and differentiator, and crafting out business opportunities

Learn & Discover Commercial Collaboration Synergies

Partner targeting, co-creation, pilot pathways, ecosystem navigation

Identify Structural Requirements For Corporate Innovation

Identify and uprooting legacy structural issues to unlock incentives for breakthroughs

Unlocking Untapped Growth Opportunities Within Existing Value Streams

Diving deeper into how venture model works and create risk mitigation structures within a corporate context

Building Leadership & Decision-maker Level Confidence & Influence

Building robust cases to manage upwards and cross-functional influences with technical capabilities

How does the programme work?

Masterclass → Capstone → Site visits → Preso Day

1. 3-Week Masterclass

Programme orientation and technical briefings, masterclasses and classroom-based learning. It runs 2 full days per week at the ASB campus for 3 consecutive weeks.

2. Capstone Project

Capstone scenario set-up and briefings, with working sessions and guidance around the organisation's internal context.

3. Site Visits (Excursion)

Visits to 2 Malaysia-based companies related to industrial tech, with direct conversations with entrepreneurs and senior leadership.

4. Capstone Preso Day

Joint panel sessions with leadership, ASB, GUIDE and venture operators; participants present practical/moonshot capstone projects.

Key learning pillars

Four pillars, ten masterclasses

PILLAR 1

Corporate Strategy & Venture Structure

How corporates set up venture engines, build a moat and grow enterprise value.

PILLAR 2

Entrepreneurial Leadership

The mindset, resilience and influence needed to champion change inside a large organisation.

PILLAR 3

Building the Venture

Taking a tech-led idea to a testable product and finding early product-market fit.

PILLAR 4

Commercialisation & Growth

Sales, partnerships, pricing and unit economics to win first adopters and scale.

Program partner

GUIDE

Past participants

Corporates we've worked with

Bring this programme to your organisation

Tell us about your team and goals, and we'll get back to you.