Corporate Programs · ASB × GUIDE
Corporate Innovation & Venture Entrepreneurship Programme
Upskilling and upscaling corporate leaders as corporate venture, entre(intra-)preneurship, and innovation champions.
What participants build
Expanding Horizon & Turn Emerging Trends Into Opportunity
Operationalising high level mandates, mapping moat and differentiator, and crafting out business opportunities
Learn & Discover Commercial Collaboration Synergies
Partner targeting, co-creation, pilot pathways, ecosystem navigation
Identify Structural Requirements For Corporate Innovation
Identify and uprooting legacy structural issues to unlock incentives for breakthroughs
Unlocking Untapped Growth Opportunities Within Existing Value Streams
Diving deeper into how venture model works and create risk mitigation structures within a corporate context
Building Leadership & Decision-maker Level Confidence & Influence
Building robust cases to manage upwards and cross-functional influences with technical capabilities
How does the programme work?
Masterclass → Capstone → Site visits → Preso Day
1. 3-Week Masterclass
Programme orientation and technical briefings, masterclasses and classroom-based learning. It runs 2 full days per week at the ASB campus for 3 consecutive weeks.
2. Capstone Project
Capstone scenario set-up and briefings, with working sessions and guidance around the organisation's internal context.
3. Site Visits (Excursion)
Visits to 2 Malaysia-based companies related to industrial tech, with direct conversations with entrepreneurs and senior leadership.
4. Capstone Preso Day
Joint panel sessions with leadership, ASB, GUIDE and venture operators; participants present practical/moonshot capstone projects.
Key learning modules
MASTERCLASS 1
Introduction To Corporate Innovation, Venture Strategy Structure & Moonshot Engine
Theme: Corporate Strategy
MASTERCLASS 2
Developing Venture Moat And Differentiator + VANGUARD Framework
Theme: Venture Building, Risk Mitigation
MASTERCLASS 3
Entrepreneurial Risk Taking Mindset And Resiliency Behaviour
Theme: Leadership & Entrepreneurial Mindset
MASTERCLASS 4
Championing Change, Building Influence & Assembling A Cofounding Team Within A Large Corporation/Enterprise
Theme: Communication & People Skillset
MASTERCLASS 5
Formulating A Minimum Viable Technology-led Product/Service Offering For Market Experimentation
Theme: Venture Building, Early-Product-Market-Fit
MASTERCLASS 6
Commercial Negotiation and Contract Management
Theme: Venture Building, Commercial Strategy
MASTERCLASS 7
Creating A Zero-to-one Flywheel: Effective Sales and Marketing Channels For First-Adopter
Theme: Sales & Marketing, Early-Product-Market-Fit
MASTERCLASS 8
Captive & Coalition Development Strategies
Theme: Partnership & Branding
MASTERCLASS 9
Scalable Unit Economics, Cost Levers, And Setting Price
Theme: Early-Product-Market-Fit, Financial Strategy
MASTERCLASS 10
Growing Enterprise Value And Being Investment Worthy: Spin-in or Spin-out
Theme: Corporate Strategy, Corporate Finance
Get in touch
Please write to Redza Shahid, Assistant Director of the Innovation & Entrepreneurship Centre of ASB, at redza.ridzuan@asb.edu.my for inquiries related to the Corporate Innovation Programme.