MyCreative SEF: Coach and Grow – Three Days, Six Creative Social Enterprises, One Big Sprint

At ASBhive, running accelerators is familiar territory for us. But MyCreative SEF: Coach and Grow hit entirely differently.

Delivered by ASBhive in collaboration with MyCreative Ventures Sdn Bhd, Coach and Grow forms a vital part of the MyCreative Social Enterprise Fund (SEF) - a dedicated push to help Malaysia’s creative social enterprises scale sustainably without losing the heart of their missions. Forget cookie-cutter startup bootcamps; this was handcrafted for the culture keepers. We were joined by founders spanning food, fashion, textile heritage, and craft - visionaries whose everyday products carry identity, lineage, and community on their shoulders.

From 8th to 10th September 2026, we opened the doors at Asia School of Business to six phenomenal creative entrepreneurs for a high-octane, three-day sprint.

Meet The Cohort

Our founders hailed from across the country, bridging Peninsular Malaysia, Sabah and Sarawak:

• Benua Brutti
• Tiara Awatif
• The Mokara
• Alina Batik
• Give 1 For Two (G1FT)
• Sarawak Gastronomy Incubator (SAGO)

Every single one operates on a double bottom line: balancing commercial viability with the preservation of heritage, the upliftment of local artisans, and the protection of living traditions. Striking that balance is an art form in itself, which is precisely why we threw out the rigid textbook curriculum and built every hour around their real-time needs.

Three Days, Built Around Them

Day 1: Foundations. We broke the ice with games before diving straight into the heart of heritage business with an intimate fireside chat with Tanoti. The rest of the day was all about sharpening operations and mapping out real, lasting community impact.

Day 2: Brand, Market, Partners. Day two was all about growth and visibility - honing brand storytelling, opening up market access, and forging strategic partnerships, before wrapping up with an intense pitch workshop to get everyone ready for the big stage.

Day 3: Demo Day. After a morning of final pitch prep, the founders took the stage to present their six-month strategic roadmaps.

• Sasibai Kimis, Earth Heir
• Mahendran Balakrishnan, Seedlab
• Jesyka Hiu, HERizon
• Suman Siva, MyCreative Ventures Sdn Bhd

The panel pulled no punches, delivering razor-sharp, actionable feedback designed to be implemented the moment the founders stepped back into their workspaces.

Three Days Isn’t Enough

Three days won’t magically rewrite a company’s financial story overnight. What a sprint can do is cut through the noise, build unstoppable momentum, and forge a crystal-clear execution strategy.

That’s why Demo Day was just the curtain-raiser. The cohort has now entered a tailored post-program phase, diving into specialized digital masterclasses and hands-on workshops crafted specifically around where their businesses need to go next.

Thank You

To our six remarkable founders: thank you for your raw authenticity, your openness, and the vibrant passion you pour into your craft. Sharing these three days with you was an absolute privilege.

To MyCreative Ventures Sdn Bhd: thank you for trusting ASBhive with this vision and for your relentless commitment to championing Malaysia’s creative social enterprises.

To our stellar trainers, judges, partners, and the incredible crew behind the scenes: this magic happened because of your energy and dedication.

The chapter doesn’t end here; it’s only just beginning. We can’t wait to see these roadmaps come alive - stay tuned as our cohort takes their next big leap forward!

Written by Zakirah Azhar