🧠ASBhive Workshop – Crafting Your Ideal Customer Persona
Fee: RM 50
Trainer: Redza Shahid – Head of Innovation & Entrepreneurship, ASB
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Know Who You’re Building For: Crafting Your Ideal Customer Persona
Great products don’t start with ideas—they start with people.
In this interactive ASBhive Workshop at the Asia School of Business, you’ll learn how to identify and define your ideal customer persona—the key to building smarter, faster, and with more impact. Through guided exercises, you’ll uncover what really drives your target audience: their behaviors, motivations, and pain points.
You’ll walk away with:
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A clear and actionable persona you can use immediately
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Tools to align your product, marketing, and messaging
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New ways to validate your ideas and connect with real customers
If you’re building anything people will use or buy, this workshop is a must.